Fleet & service businesses. Your fleet is your marketing.

Vehicle wraps, partial wraps, vinyl lettering, and full fleet branding programs for HVAC, plumbing, electrical, pest control, delivery, contracting, and other service businesses across the NY/NJ metro.

01  — WHAT WE UNDERSTAND

What service-fleet branding actually requires.

A service business’s fleet is its largest marketing surface and a permanent statement about company quality. Cheap, fading, or peeling vehicle graphics tell customers exactly what kind of operator you are. Done right, fleet graphics deliver years of mobile advertising at a fraction of the per-impression cost of any other marketing channel.

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Per-Impression Marketing Math

A wrapped van seen by 30,000+ unique people per month for 5+ years is the cheapest brand-impression vehicle in your marketing mix — if the wrap actually lasts 5 years.

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Brand Consistency Across Vehicles

Trucks, vans, and trailers shouldn’t look like three different companies. Coordinated design across vehicle types maintains professional appearance.

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Service-Vehicle Wear & Tear

Ladders strapped to roofs, equipment loaded daily, parking lot dings. Materials and install have to handle daily abuse, not just sit in a showroom.

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Code-Required Markings

USDOT numbers, MC numbers, GVWR markings — service vehicles often need regulatory compliance markings that we produce and install to spec.

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Fleet Growth & Replacement

Growing fleets need new vehicles wrapped quickly. Aging vehicles need refresh or removal before the next leasing cycle. We support both.

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Fleet Pricing Realities

Per-vehicle pricing drops meaningfully at scale — 5+ vehicles, 20+ vehicles, 50+ vehicles each unlock better economics. Multi-vehicle quotes reflect that.

02  — WHAT WE PROVIDE

What we provide service-fleet clients.

The full range of fleet vehicle graphics — from a single van for a new operator to a 100+ vehicle rebrand.

01

Full Vehicle Wraps

Complete vehicle coverage in cast vinyl. Maximum brand impact, longest service life. Standard for primary marketing vehicles.

02

Partial Wraps & Color Blocks

Strategic coverage on doors, panels, hood, or rear — brand impact at lower cost. Common entry point for service fleets scaling up branding.

03

Vinyl Lettering & Decals

Cut vinyl logos, contact info, USDOT numbers, and regulatory markings. Most cost-effective option for utility vehicles and trailers.

04

Fleet Programs & Refresh

Multi-vehicle programs with coordinated design, rolling install schedules, and ongoing refresh as the fleet grows or rebrands.

03  — PROJECTS

Recent service-fleet work.

Service-fleet work spans multiple industries. Our internal fleets at Group One serve as one ongoing example.

PHOTO — Group One vehicle
Group One Internal Fleets

Multi-division branded vehicle programs across Group One’s service operations.

PHOTO — AVS service van
AVS Vending

Branded service vehicle graphics for vending route operations across the NYC metro.

PHOTO — Service fleet
Service Fleet Client

Fleet-wide vehicle wraps for regional service business with multi-vehicle replacement program.

04  — FAQs

Common questions from fleet operators.

What’s the marketing ROI on a vehicle wrap? +

Industry studies routinely put it at the lowest cost-per-impression of any out-of-home advertising format. Roughly: a wrapped van in an urban-suburban service area generates somewhere around 30,000–70,000 daily visual impressions. Over a 5-year wrap life, that’s tens of millions of impressions.

Cost basis: a $5,000 full van wrap that lasts 5 years costs about $1,000/year. Compare that to virtually any other marketing channel for impression count.

How does fleet pricing work? +

Per-vehicle pricing drops as fleet size grows. Design is amortized across the fleet, production batches drive per-unit cost down, and installation efficiency goes up after the first few units of any given vehicle type. A 20-vehicle fleet doesn’t cost 20× a single wrap — we’ll quote it transparently with per-vehicle and design/setup line items.

How long do service vehicle wraps last? +

Properly installed cast vinyl from 3M or Avery: 5–7 years vertically, 3–5 years on horizontal surfaces. Service vehicles take more abuse than corporate fleets — ladders rubbing on roofs, equipment scraping panels — so the practical life on heavy-duty service trucks is closer to the lower end of those ranges.

Can you handle USDOT and regulatory markings? +

Yes. USDOT numbers, MC numbers, GVWR markings, hazmat placarding, and any other regulatory markings — produced to current spec, in correct sizes and reflective grades, and installed per regulation.

Can you wrap leased vehicles? +

Yes, with the right vinyl. We use cast films specifically because they remove cleanly within the warranty period without paint damage. For end-of-lease wrap removal, we offer the removal service separately. Important: confirm with your lease vendor that wraps are permitted in your lease terms.

Fleet inquiries

One van. Or your whole fleet.

Send us your fleet count, vehicle types, and brand specs. We’ll come back with per-vehicle pricing, a sensible install schedule, and material recommendations.